We have not only used our many years of expertise to improve our company and the quality of our work, but have also decided to offer our knowledge to our customers around the world.
Our trade fair coaching offers your company and participating employees the opportunity to approach customers better through targeted coaching and to conduct conversations that have arisen in a more targeted manner and to convert the leads that have arisen into buyers through certain strategies and to generate more sales.
You know the situation: Your success at the trade fair depends to a large extent on your stand personnel. At the exhibition stand, various competencies are the foundation for your success. Communication appropriate to the situation, correct assessment of your visitors and efficient conduct of the conversation are decisive for achieving your goals.
Many companies do not make as many contacts as possible at a trade fair. In order to make your appearance at the trade fair as profitable as possible, you should carry out a trade fair training course to ensure optimal preparation. For you, this means: Enabling your employees to generate as many high-quality contacts as possible at the trade fair stand through optimal preparation for the trade fair.
Although the stand personnel at the trade fair stand make at least as much of a contribution to your trade fair success as your stand concept, the trade fair preparations of your own stand personnel are often neglected. For this reason, the messe.coach trade fair training was developed for optimal trade fair preparation.
“The goal of the trade fair coaching: to significantly increase the number of leads and the quality of your contacts at the trade fair.”
YOUR OPTIMAL EXHIBITION PREPARATION FOR MORE CONTACTS, HIGHER CONTACT QUALITY AND MORE SALES!
By working together with your trade fair trainer, you will receive optimal trade fair preparation to achieve your trade fair goals. This allows you to achieve a higher ROI on your participation in the trade fair. And that immediately when participating at the next trade fair stand. Your stand personnel will be able to use the easy-to-use techniques – e.g. in trade fair discussions – directly after the trade fair training at the trade fair stand.
You benefit from tried and tested knowledge from almost 20 years of sales and trade fair experience. Your trade fair trainer will pass on this knowledge in a condensed and clearly structured form. The participants in the training benefit from individual solutions tailored to your company. This leads to a high degree of practical relevance, which can be implemented immediately by your employees at the exhibition stand.
For valuable tips on preparing for the trade fair, download the trade fair guide for trade fair training as a free PDF.
EXHIBITION TRAINING CONTENT
Which modules does the trade fair preparation include and how is the trade fair training structured?
Target agreement and target understanding
In order to achieve a trade fair goal, this must be defined in the preparation for the trade fair. This trade fair objective is worked out in the trade fair training course together with the trade fair trainer.
Successful conversation
It’s often simple tricks that determine success in trade fair talks. Your employees learn and consolidate these techniques in the trade fair training and thus contribute to the achievement of your trade fair goals.
Assess trade fair visitors correctly
How do you recognize a good contact at the trade fair? This question will be answered in the trade fair training. Appropriate communication tools are made available for this purpose.
Conduct the trade fair discussion in a targeted manner
In the trade fair training, your employees work with the trade fair trainer to develop their own effective guidelines for the trade fair discussion. This makes it easier to apply what you have learned.
Make the most of your time at the trade fair
Every minute counts at your booth. In trade fair training, you will learn how to make the most productive use of your time at the trade fair and keep your contact frequency high.
Trade fair communication and trade fair talks
Words, gestures and facial expressions are important components of trade fair communication. In trade fair training, you will learn how to optimize your public image in trade fair discussions.
follow-up training
You can find out how the trade fair follow-up is optimally structured and set up during the trade fair preparations with your trade fair trainer. Convert more trade show contacts into customers with the right follow-up.
Monitoring of the success of the trade fair participation
How to make your trade fair measurable is explained in the preliminary talk. After the fair, the data will be evaluated. This makes the success of your investment transparent.
OPTIMAL EXHIBITION PREPARATION FOR YOUR SUCCESS AT TRADE FAIRS: EXHIBITION COACHING BY YOUR EXHIBITION TRAINER
Your trade fair training can either take place online, in your company, or as trade fair coaching at the trade fair stand.
Online trade fair training
The perfect start for a successful trade fair.
In-house trade fair training
The ideal trade fair preparation with your trade fair trainer for a successful trade fair.
Trade fair coaching at the trade fair stand
Live trade fair coaching with trade fair trainers for the best possible implementation.
How is trade fair training carried out?
The trade fair preparation is ideally carried out by your trade fair trainer in your company. The trade fair training is set up individually for your company and your industry. In the preliminary discussion, you determine what content is important to you in preparing for the trade fair – we will work out a suitable solution. Already in the preliminary discussion, you define trade fair goals with your trade fair trainer, such as addressing visitors, generating leads, or selling at trade fairs. Your individual approach to trade fair training will then be developed – tailored to your goals and your company. In this way, your stand personnel will be able to optimally implement the contents of the training course in practice at the trade fair stand.
Stand personnel, well prepared
The stand personnel at the trade fair stand largely determine the success of a trade fair participation. You represent your company and are therefore the direct contact to potential customers. In the messe.coach trade fair preparation, your employees will be trained to approach stand visitors openly and actively and thus to ensure perfect trade fair communication.
Your individual training for greatest success
To ensure that your trade fair appearance is a complete success, we will work out an individual trade fair training course with you. You determine the trade fair goals: whether it is generating contacts, addressing visitors, or presenting your company at the trade fair stand – we train your employees to achieve the goals you have set for your trade fair communication.
Trade fair coaching at the trade fair stand
Of course, your trade fair coaching can also take place at your stand during the trade fair. Direct feedback from the trade fair trainer enables your employees to immediately optimize their behavior at the trade fair stand and thus optimize your trade fair success during ongoing operations.